It takes the guesswork out of creating profitable promotions...

"The Amazing Secret Behind
The Single Most Successful
Piece Of Advertising In The
History Of The World" 

From:
John "Angel" Anghelache
Direct Response Copywriter
South of the Windy City

Dear Friend,

   If you would like to find out how world-class advertising is really created... and... use this secret to produce promotions that can make you rich... then this will be the most exciting message you will ever read.

   Here's why...

   In 1974, Martin Conroy - then vice president of BBD&O advertising agency - wrote a sales letter that...

Brought In An Estimated 
TWO BILLION DOLLARS
In Gross Revenues

   The letter consisted of two pages printed front and back. It was mailed in a small No.7 envelope. Industry experts believe no other piece of advertising ever earned as much money as this letter. You see, it only ran 780 words. When you divide $2 billion - in gross revenues over its lifetime - by 780 words that means the letter earned $2.56 million per word.

   Conroy was commissioned to write this letter to sell subscriptions to The Wall Street Journal. It is considered the most successful sales letter of all time. Why? Because it mailed for 28-years straight with almost no changes to the original copy.

   This letter became the legendary "unbeatable" control.

   Year after year it mailed in the tens of millions. Many tried, but no one beat Conroy's control for nearly three decades. In the process, it made The Wall Street Journal the top financial publication in the country. The publishers became filthy rich. Martin Conroy etched his name in advertising history... and... carved out a reputation as perhaps the best modern day copywriter.

   The big question is: What was Conroy's secret to writing his blockbuster letter... and...

How Can You Use The Copywriting
Secret Of The Most Successful Sales
Letter Ever Written To Hit Advertising
Homeruns In Your Own Business?

   Actually, the answer is simple.

   According to insiders, Conroy did not come up with the sales copy on his own. In fact, by all accounts, he relied on a little-known "trick" to cheat his way to writing the sales pitch.

   I'll tell you more about that in a moment.

   Before I do, you should know that in 2002 Conroy's control letter was finally beaten. It was beaten in two consecutive tests. In the first test, Conroy's letter was beaten by less than 10%. However, in the second and definitive test, it was beaten by 24%. Which means the new letter - written by copywriting veteran Mal Decker - generated a staggering 24% more sales than the orginal 28-year control.

   The question begging to be answered is: How did Mal Decker come up with a letter that beat the "unbeatable" control?  

   Once again, the answer is simple.

   He used Martin Conroy's copywriting trick to cheat his way to writing the new control.

   Guess what? You, too, can use this secret to ethically "cheat" your way to producing ads, sales letters, post cards, emails, autoresponders, landing pages and any other sort of promotional material you can think of. In the rest of this letter, I'm going to tell you what this secret is and how to exploit its profit-producing powers.

   First, you should know something about me. My name is John "Angel" Anghelache. I'm a direct response copywriter. For the past decade, I've created hundreds of promotions banking tens of millions of dollars.

   A recent campaign brought in over $25,000,000. Another one flooded my client with more than $13,000,000 in sales. I've crafted sales messages resulting in so many sales the client had to shut down the website. Because they couldn't fulfill the orders fast enough. In the past year, several letters I've written generated response rates of 28%, 19% and 13% respectively.

   In addition, I've been hired and paid to write direct response copy by some of the biggest names in the game. Take a look - on the right side of this page - at what a few of them have to say about me. 

   I'm doing a little "name dropping" here so you take me seriously. You see, I too use this secret to shortcut the copywriting process. If you learn how to implement it you will always be able to... 

 Crank Out Moneymaking 
Promotions Quick And Easy

   Let me tell why this secret takes the guesswork out of crafting sales messages. And allows you to get breakthrough response rates that can bring in huge and automatic profits.

Eliminates Writer's Block Forever

   First of all, this copywriting secret removes all writing obstacles out of your way.

   You will never again face a blank page or computer screen and wonder what to do. Once you know how this secret works you can sit down and start writing your ad immediately. There's no more fretting and worrying. No more wondering what to say first... or... next. You'll know where to start and how to finish your ads. You'll have the confidence to piece together a promotion that rakes in more money than it costs to run.

   I think this is the only way to really eliminate writer's block for good.

Write Promotions In Half The Time

   I believe this is the fastest legitimate way to write advertising copy that works. By using this secret, you will cut your writing time in half. Maybe more. You will never feel lost in the process or unsure of the next step. For this reason, you will move quickly and efficiently through your ad from the headline to the post script. When you're done, you'll have a piece of copy worth its weight in gold. And you'll save a lot of time as a result of using this secret.

Produce Up To 300% More Effective Copy

   The copy you write using this secret will be up to three times more effective than anything you could think up on your own. You'll have a blueprint at your fingertips that practically guarantees your success. You can use this secret to write brand new copy. 

   Or you can use this secret to test new copy against a current control. In either case, your promotion has a better chance to make more sales and more money.

Model Success

   Let me tell you something: You will never write the best copy possible... if... you insist on creating it in a vacuum. In other words, being too creative when it comes to sales copy is a bad idea.

   Instead, you should find out what's working. Then model success. Think of it this way: Would you rather create a brand new franchise... or... just model the successful franchises - like McDonald's? If succeeding is your objective... then... modeling success is the smartest thing you can do.

Simple And Easy To Implement

   Perhaps the best part about this secret is how easy it is to implement. All you do is follow simple step-by-step instructions. Within a couple of hours you'll know how this secret works.

   And you can put it to use the same day. You don't have to know any technical copywriting stuff. You don't have to get bogged down in advertising formulas. Heck, you don't need a writing background either. The only thing that matters is your ability to follow instructions.

   As you can tell by now, this copywriting secret is a good ace to have up your sleeve. If you run or control a profit-oriented online or offline business... then... this secret is crucial. Why? Because it will allow you to come up with great promotions whenever you want. You'll no longer deal with the usual stress and struggle. Writer's block will be a thing of the past. You'll cut writing time at least in half. Your ads will produce up to 300% better response rates. You'll now have a formula for modeling advertising success.

   Bottom line, this copywriting secret is...

The Most Effective Shortcut
To Producing Sales Copy

   Unfortunately, no one teaches how to use it properly.

   Most of the ad writing instruction out there does not even mention this secret. The few books that skim by it encourage ad writers to skip it altogether.

   Let's face it: The advertising big guns do not want average business owners to learn what this secret is. There's no conspiracy to keep it from you or anything. However, the less you know the better for the ad agencies.

   I'd like to ask you two simple questions: (1) Would you like me to reveal what this secret is right here, right now? And... (2) Would you like to learn how to use it in your business?

   Only someone without a pulse would refuse.

   Because this secret can transform your advertising from "so-so" into a profit-making machine that never stops. I won't keep you on the "hook" any longer. What Martin Conroy did to create the best ad in history is called...

"Swiping"

    Insiders agree, Conroy ethically ripped off the concept and infrastructure of his Two Billion Dollar letter from a letter written in 1919.

   Back then, copywriting and advertising pioneer, Bruce Barton, wrote a letter promoting the Alexander Hamilton Institute's Modern Business Course. Conroy apparently swiped Barton's letter to create his blockbuster promotion.  

   Are you surprised to hear swiping goes on in the highest echelons of advertising? You shouldn't be. Just about all the top "penslingers" in the world rely on swiping (to some extent) when writing their ads and sales letters.

   The problem for business owners who are not pro copywriters is two-fold.

   First of all, nine out of ten people who try to swipe do it incorrectly. If you swipe the wrong way you'll land in legal hot water. Your promotion may infringe on copyright laws and smack of plagiarism. Which almost guarantees a lawsuit. Second, if you swipe the wrong way your promotion will fail. Swiping is not taught in advertising and copywriting books. When people try it they make some serious response-dropping mistakes.

   For these reasons, knowing how to swipe the right way is crucial to your success. And, if you're serious about putting together promotions that work... then... you're in luck.

   Why?

   Because I recently wrote a complete course on how to swipe your way to successful ads. Anyone who wants to write better copy... faster... will benefit by reading it over. The course is easy to read. It tells you exactly what to do step-by-step. I use it when I write copy. You can read the course and listen to the audios in one evening. Then, the very next day, you can start using this secret to write killer copy.

   By the way, it's entitled...

The Copywriting Crash Course

“How To Ethically Cheat Your
Way To Crafting Advertising
Promotions That Produce
Profits On Demand”

   Here's a brief (very brief) overview of what the course includes...

The Copywriting Crash Course E-Book And Audios

   The e-book and MP3 audios are the "bread and butter" of the program. I've taken all the filler out and condensed the most important elements of swiping for profit into a paint-by-the-numbers process. Each step in the system is explained. I include only practical instruction so you can start writing ads that work right away. Check out a few of the secrets you'll discover when you go through this material...

• The first step in the creation of "break-the-bank" direct response sales copy. Just in case you're wondering, the answer is not research. If you skip this step all the research in the world won't save you from getting mediocre results at best.

• How to determine the purpose of your ad before you write it. Listen, most people just sit down and start typing away. They never bother to figure out exactly what they want from the ad. And then they wonder why the ad didn't work. Here's how to overcome this big mistake once and for all.

• Critical questions to ask yourself... before... you write one word!

• A single piece of advice from marketing consultant - Dan Kennedy - that saved me from the frustration of not knowing what to say in my ads. This might be the best advice you ever get on the topic of copywriting.

• The biggest problem anyone faces when it comes to creating their own advertisments... and... how to overcome it quickly and easily.

• How to find your market's hot buttons... without guessing.

• Examples of how to use Martin Conroy's copywriting secret. I actually show you how to implement the system line-by-line with ads that have generated millions of dollars. It's simple. It's fast. It'll change your business forever.

• A little-known step in the copywriting process that practically forces your ads to write themselves. Few know how to harness the power of this step. Those who do tend to laugh all the way to the bank whenever they put a promotion together.   

• How to edit and rewrite your promotions for clarity, ease of reading and powerful persuasion. If you get this wrong your ad will falter. Here's what you need to know. 

• The final step to creating ads that produce consistent profits. 

• And much more!

   Everything you'll ever need to receive the highest return on your advertising investment is in this course. You can read the e-book in a couple of hours. Then, to reinforce what you learned, listen to the audios whenever you want. But there's more...

The Bonus Audio Report

   In the bonus audio report I reveal how you can stay on top of what's working now in your market. What I mean is this: Right now, countless promotions are running to sell similar products and services as yours. Some of those promotions are breaking sales records. Others are doing okay. Still others are bombing.

   If you knew - beyond a shadow of a doubt - which promotions to keep your eye on you'd always have a leg up on the competition. I'll show you my stealth research and development strategies. Armed with these tricks of the trade, your promotions will almost always succeed.

Critique Coupon (valued at $250) 

   Besides the course, audios and bonus audio report, I am including a critique coupon. The critique is worth $250. You see, I charge between $5,000 and $10,000 to write an ad.

   This critique coupon allows you to send me any piece of advertising. I will put it under the microscope and show you how to improve it's pulling power. You can send me an ad for any media including: website sales letter, direct mail letter, post card, emails, etc.

   But wait... there's even more...

The Two Billion Dollar Bonus

   I am going to send you Martin Conroy's masterpiece sales letter. You'll get the original copy he wrote to take The Wall Street Journal to the pinnacle of financial publishing success. This is the letter that built an empire. I was not kidding when I said this secret can make you rich.

   It can.

   Not only that, but I'll include the actual swipe Conroy referred to when writing the two billion dollar letter. This promotion - written at the turn of the 20th Century - will illustrate how Conroy swiped crucial elements and put them in the The Wall Street Journal subscription letter. You'll be blown away by the sheer genius of his approach. And you can copy what he did.

   In addition, I'll give you Mal Decker's new control that beat Conroy's. This way you see a side-by-side comparison of how these two legends of advertising swiped. You'll see how Martin Conroy swiped Bruce Barton's letter to write his original control for The Wall Street Journal. Then you'll see how Mal Decker used the same technique to write his control-beater.

   Most important, you'll realize how swiping correctly will help you...

Write Your Own Ticket To
Fame And Fortune

   When you think about it, this entire package is worth millions of dollars. In the right hands, the information I'm willing to share with you will create wealth beyond belief.

   I seriously thought about pricing this package in the $500 to $1,000 range.

   It would be a bargain at that price for sure.

   However, I've decided to make it much more affordable. Because every business owner deserves this information... and... I didn't want price to be an issue. Maybe in the near future I'll jack the price up depending on what the market will bear. For now, you'll have to shell out a paltry... $47.

   Plus... you get a full 8-week money back guarantee from Clickbank.

   Before you write your next ad, get this package. You'll thank me for it later. Because once you have this secret in your possession... you'll never worry about writer's block again... you'll slash writing time by at least half... your ads will be up to 300% more effective... you'll know how to model success to put the odds on your side... and... you'll have a repeatable process for crafting the most powerful direct response advertising for your online or offline promotions.

It's Easy To Order     

   Click on the link below to place your secure order.

   Within minutes, you'll be able to download this package and start using this ad writing secret immediately. As a direct marketer, you live or die by the power of your advertising. Discovering how to swipe successful ads - the right way - will make all the difference in the world. 

   Go ahead and order now... 

Sincerely,

John “Angel” Anghelache 

P.S. One more thing: When you order The Copywriting Crash Course, you'll also get a free subscription to the John Angel Direct Response Copywriting And Marketing Ezine. In this ezine I share with you tips, tricks, strategies, secrets and insights into creating promotions that bring home the bacon. My ezine is not available to the general public. Only customers get access to this information. If you want in order right now. 

P.P.S. Here are a few comments from customers... 

John L. Anghelache
Legacy Publishing, Inc.
17566 Merlin Drive
Lowell, IN 46356

Phone: (219) 789-4456        

john@thecopywritingcrashcourse.com

Copyright (c) 2007-2008 John L. Anghelache. All Rights Reserved.